Brenda Raphael
Brenda currently is the General Manager of US Brands within the Global Established Pharma business unit at Pfizer where she is responsible for the U.S. sales, marketing and commercialization of such blockbusters as Premarin and Pristiq, as well as many other brands in categories as diverse as cardiovascular disease to migraines. She also has teams on business development assessment and operational functions to support the commercialization of a $3 Billion portfolio. Her team is accountable for the marketing strategies across all customer groups, as well as bringing to market everything from consumer advertising to physician education for the products in her portfolio. Most uniquely, her team develops strategies to maximize the value of the portfolio during the last few years of a product’s patent life. At Pfizer, Brenda is known as a keen strategist as well as someone dedicated to building strong teams that continue to grow personally and professionally.
Brenda comes to this work from a deep base of experience in marketing at Pfizer where she has held several roles of increasing responsibility across many categories, but always in vaccines and prescription pharmaceuticals. She’s no stranger to household names, however, having worked on mega-brands from Coca-Cola to Cheer laundry detergent at her previous roles at the Coca-Cola Company and Procter & Gamble where she has led teams in both digital and traditional marketing.
She is a graduate of Cornell University and holds an MBA from the Darden School at the University of Virginia. She lives outside of New York in Westchester county with her husband, two children, and a dog named Maisy BoBo.
Brenda comes to this work from a deep base of experience in marketing at Pfizer where she has held several roles of increasing responsibility across many categories, but always in vaccines and prescription pharmaceuticals. She’s no stranger to household names, however, having worked on mega-brands from Coca-Cola to Cheer laundry detergent at her previous roles at the Coca-Cola Company and Procter & Gamble where she has led teams in both digital and traditional marketing.
She is a graduate of Cornell University and holds an MBA from the Darden School at the University of Virginia. She lives outside of New York in Westchester county with her husband, two children, and a dog named Maisy BoBo.