Denise Evans
VP for Market Development, IBM
Denise Evans is Vice President, Market Development for the IBM Corporation. In this capacity, she leads an organization responsible for developing IBM’s strategy for and marketing to Asian, Black, Hispanic, Native American, and women owned businesses and IBM Suppliers inNorth America. Her focus also includes the strategy for and marketing to women owned, led and influenced businesses, globally.
Denise previously served globally as Director of e-Relationship Marketing for ibm.com, Director of Customer Loyalty for IBM Sales & Distribution and Director of e-business for IBM Enterprise Systems Group. Denise has served in numerous global leadership and executive positions in IBM marketing and sales for 35+ years. Her marketing experience includes customer and e-relationship marketing, customer loyalty, eBusiness on demand-now Smarter Planet, diversity marketing and social media marketing.
Denise was named a Sequoyah Fellow by the American Indian Engineering and Science Society in 2006. She currently serves on the Board of Directors of the Native American Chamber of Commerce, the Women Presidents’ Organization, the Center for Women’s Business Research where she also serves as the Treasurer, the X Coalition, the International Planning Committee for the Global Summit of Women, and the advisory board of The S.O.L.V.E. Group, LLC. Denise is active in her community where she serves on the National Advisory Council of the Center for Excellence in Education and is a Lifetime Member of the Girl Scouts. She is a mentor to many in marketing and sales.
Denise earned a Bachelor of Science degree in Mathematics and Economics from Brown University and a Masters of Business Administration from the Stanford Graduate School of Business.
Denise previously served globally as Director of e-Relationship Marketing for ibm.com, Director of Customer Loyalty for IBM Sales & Distribution and Director of e-business for IBM Enterprise Systems Group. Denise has served in numerous global leadership and executive positions in IBM marketing and sales for 35+ years. Her marketing experience includes customer and e-relationship marketing, customer loyalty, eBusiness on demand-now Smarter Planet, diversity marketing and social media marketing.
Denise was named a Sequoyah Fellow by the American Indian Engineering and Science Society in 2006. She currently serves on the Board of Directors of the Native American Chamber of Commerce, the Women Presidents’ Organization, the Center for Women’s Business Research where she also serves as the Treasurer, the X Coalition, the International Planning Committee for the Global Summit of Women, and the advisory board of The S.O.L.V.E. Group, LLC. Denise is active in her community where she serves on the National Advisory Council of the Center for Excellence in Education and is a Lifetime Member of the Girl Scouts. She is a mentor to many in marketing and sales.
Denise earned a Bachelor of Science degree in Mathematics and Economics from Brown University and a Masters of Business Administration from the Stanford Graduate School of Business.
