Denise Shull

Denise Shull teaches risk takers how to make better judgment calls. She recently authored the highly acclaimed Market Mind Games: A Radical New Psychology of Investing, Trading and Risk to elucidate a whole new way to think about thinking itself.
Having founded ReThink in 2003 to transform neuroscience into business advantages, she and her team have consulted with CEO’s, Chief Risk Officers, Institutions, Portfolio Managers and top-tier hedge fund traders on how properly understand and leverage the human skill in judgment calls. She has also educated thousands of independent investors in the use of their psychological capital and coached executives in English football in the same principles.
Her unique work has been featured in the Financial Times, Bloomberg Magazine and Risk Professional magazine. Denise has written for Psychology Today, Absolute Return, CME Group Magazine and Reuter’s Hedgeworld. She has been quoted in The New York Times,The Wall Street Journal, Forbes.com, Smart Money and The Washington Post. Ms. Shull has appeared on CNBC in both the US and in Asia, Bloomberg , Cavuto , PBS and The Discovery Channel.
She graduated from the University of Chicago’s unique Master of Arts Program in the Social Sciences in 1995 where she wrote her thesis on how our brains develop in childhood so that we tend to perceive and react according to fractal patterns in adulthood. Shull is also a graduate of Harvard’s executive education program in “Investment Decisions and Behavioral Finance”.
Denise resides in New York City and belongs to the Association for Psychological Science, The Society for Social and Affective Neuroscience, the Society for Neuroeconomics and the Author’s Guild.
Having founded ReThink in 2003 to transform neuroscience into business advantages, she and her team have consulted with CEO’s, Chief Risk Officers, Institutions, Portfolio Managers and top-tier hedge fund traders on how properly understand and leverage the human skill in judgment calls. She has also educated thousands of independent investors in the use of their psychological capital and coached executives in English football in the same principles.
Her unique work has been featured in the Financial Times, Bloomberg Magazine and Risk Professional magazine. Denise has written for Psychology Today, Absolute Return, CME Group Magazine and Reuter’s Hedgeworld. She has been quoted in The New York Times,The Wall Street Journal, Forbes.com, Smart Money and The Washington Post. Ms. Shull has appeared on CNBC in both the US and in Asia, Bloomberg , Cavuto , PBS and The Discovery Channel.
She graduated from the University of Chicago’s unique Master of Arts Program in the Social Sciences in 1995 where she wrote her thesis on how our brains develop in childhood so that we tend to perceive and react according to fractal patterns in adulthood. Shull is also a graduate of Harvard’s executive education program in “Investment Decisions and Behavioral Finance”.
Denise resides in New York City and belongs to the Association for Psychological Science, The Society for Social and Affective Neuroscience, the Society for Neuroeconomics and the Author’s Guild.